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Recruitment Marketing Specialist

AvantGarde
Full-time
On-site
Washington
Recruitment Marketing

AvantGarde, LLC (AG) seeks to engage a Recruitment Marketing Specialist who will work within the Office of Human Resources (OHR) and supports a Federal Marketing and Outreach Lead to develop recruitment marketing strategies and participate in planning, coordinating, executing, and evaluating integrated approaches to recruit diverse top talent for mission-critical occupations agency-wide for the USPTO. Work is 100% remote, but some onsite assistance in Alexandria, VA will be needed occasionally to prepare for on-site events (DC based area essential). 

 

The WORK

  • Develop hiring/recruitment marketing strategies.
  • Craft creative and engage recruitment marketing content and messaging that align with/enhance brand identity and resonate with both passive and active candidates.
  • Work with agency representatives to identify the highest priority positions to target for recruitment/outreach support.
  • Examine results of past strategies and gain an understanding of current recruitment marketing and social media strategies and their expected outcomes.
  • Design and execute strategies aligned with the highest-priority positions or targeted applicant pools across positions, marketing content/campaign, and distribution channels.
  • Work collaboratively with federal HR team members and AG Staffing Specialists to ensure alignment of the recruitment approach and marketing campaign with vacancy announcement open periods.
  • Align vacancy announcement content with marketing approaches to attract desired candidate pools.
  • Develop a detailed, repeatable project plan capturing all stakeholders involved in virtual job fair/hiring events that includes roles and responsibilities, task due dates, event logistics coordination, and outreach and marketing collateral development and distribution.
  • Identify the date and venue for on-site hosted events; deploy marketing and advertising approaches that garner high interest and attendance; create registration/reservation processes; track whether advertising approaches result in sufficient reservations; determine whether events will have sessions about available career opportunities or one-on-one or panel interviews; ensure execution of logistics that secure the right kinds of agency representatives; and coordinate with staff handling details of event logistics.
  • Develop and manage hiring products and tools to tell the agency’s story, engage desired candidate pools and networks for candidate pipelines, integrate media and other posts to amplify existing recruitment strategies, or execute new recruitment campaigns through use of social media platforms.
  • Develop marketing recruitment assets for initiatives such as virtual invitations, flyers, banners, brochures, videos.
  • Assist executing recruitment services contracts such as LinkedIn; and utilize existing social media channels such as Instagram, Facebook, Twitter, LinkedIn, and the Careers page to develop engaging posts that drive candidates to take action.
  • Build and track analytics in HootSuite or Google Analytics to monitor marketing campaigns and strategies to identify how many candidates are landing at the desired URL as referrals from social media, count candidates moving forward to the application process from social media referrals, track return on investment for targeted campaigns, and gauge which posts perform best with certain audiences.
  • Coordinate with the Chief Communications Office to deliver impactful, formatted recruitment messages to be posted on Facebook and Twitter accounts and collaborate on the graphic design of banners and displays to ensure alignment with style and branding guidelines.


The REQUIREMENTS

  • Bachelor's degree in Marketing, Communications or equivalent degree is preferred.
  • Minimum of 5 years of experience building creative and engaging recruiting marketing/branding strategies across multiple channels, that align with or enhanced USPTO’s brand identify.
  • Must have social media savvy to effectively use USPTO platforms in the manner best suited to the desired results. Requires experience with tools such as Hoot Suite or Google Analytics to monitor marketing campaigns.
  • Must have graphic design experience to create creative and eye-catching materials and recruitment collateral and integrate these into USPTO’s existing style and branding.
  • Excellent written and verbal communication skills, interviewing skills, organizational and people skills.
  • Excellent ability to self-manage, create project plans for use in career fair planning and for recruitment marketing campaign deployment and proactively see projects to completion.
  • Strong collaborator and partner who can influence up and down in the organization.
  • Must use tact, diplomacy and patience when communicating and dealing with others, e.g., co-workers, managers, supervisors and internal/external clients.
  • Strong customer service skills with a focus on excellence in AvantGarde client management and execution.
  • Experience with Microsoft office programs (Word, Excel, PowerPoint etc) essential.
  • Operation of a PC in an office environment.

    • This is a primarily sedentary position.
    • Some bending, light lifting and carrying of equipment may be required.
    • Must be effective working remotely and use communication/collaboration tools daily.  Must be willing to go onsite occasionally as needed to prepare for career fair events
    • Must be able to obtain a Public Trust clearance required by the client.

 

The CLIENT /  AGENCY

The United States Patent and Trademark Office (USPTO) is the federal agency for granting U.S. patents and registering trademarks. In doing this, the USPTO fulfills the mandate of Article I, Section 8, Clause 8, of the Constitution that the legislative branch "promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries." The USPTO registers trademarks based on the commerce clause of the Constitution (Article I, Section 8, Clause 3). Under this system of protection, American industry has flourished. New products have been invented, new uses for old ones discovered, and employment opportunities created for millions of Americans. The strength and vitality of the U.S. economy depends directly on effective mechanisms that protect new ideas and investments in innovation and creativity. The continued demand for patents and trademarks underscores the ingenuity of American inventors and entrepreneurs. The USPTO is at the cutting edge of the nation's technological progress and achievement.

The USPTO advises the president of the United States, the secretary of commerce, and U.S. government agencies on intellectual property (IP) policy, protection, and enforcement; and promotes the stronger and more effective IP protection around the world. The USPTO furthers effective IP protection for U.S. innovators and entrepreneurs worldwide by working with other agencies to secure strong IP provisions in free trade and other international agreements. It also provides training, education, and capacity building programs designed to foster respect for IP and encourage the development of strong IP enforcement regimes by U.S. trading partners.

The COMPANY

To learn more about AG click here: https://www.avantgarde4usa.com/about/

Since its establishment in 2011, AG has executed 110+ federal contracts as Prime Contractor. For nearly a decade, we have provided extensive expert support to clients in the areas of human capital strategy, organizational transformation, workforce planning, workload assessment, talent management, training, and other areas of human capital management and organizational development. AG’s list of federal clients includes: the U.S. Departments of Justice, Transportation, Treasury, Agriculture, and Commerce, and Defense (Army, Navy, and National Guard) as well as the U.S. House of Representatives, Architect of the Capitol, the National Science Foundation, the Commodity Futures Trading Commission, the Corporation for National and Community Service, and to name a few.

AG’s core competencies bring together solutions that address the holistic needs of our clients in four key areas: People, Process, Strategy, and Technology. Our consulting solutions and service offerings extend across four distinct areas: Human Capital Management, Organizational Development, Business Operations Support, and Information Technology. We offer a comprehensive scope of services that are specifically designed to enhance organizational efficiency, effectiveness, and adaptability.

When you consider joining AG learn about our Culture  click here : https://www.avantgarde4usa.com/careers/culture/

The LAW


As an Equal Employment Opportunity employer, AvantGarde LLC makes all recruitment and employment decisions without regard to race, color, religion, age, sex (including gender and transgender status), national origin, disability status, marital status, veteran status, registered domestic partner or civilian union status, medical condition, genetic information, gender identity, sexual orientation, or any other characteristic or status protected by federal, state and local laws. AvantGarde hires and promotes individuals solely on the basis of their qualifications for the job to be filled