Recruitment Marketing

Key Accountabilities

• Lead employer branding and recruitment marketing initiatives end to end, with a strong focus on positioning, messaging, and audience engagement across relevant talent segments.
• Develop and execute marketing plans and campaign strategies that support business hiring goals (e.g., awareness, consideration, and application conversion for campus and experienced talent).
• Conduct market and competitor research to identify trends and insights that improve brand visibility, campaign performance, and candidate experience.
• Build and manage relationships with external partners (e.g., vendors, media partners, event partners) to support campaign delivery and strengthen brand presence.
• Plan, coordinate, and run marketing and brand events (e.g., campus/program promotion events, recruitment brand sessions, networking events), ensuring smooth execution and strong brand experience.
• Partner with cross-functional teams (e.g., marketing/design/content, HR/recruiting, regional/global stakeholders) to ensure brand consistency and timely delivery of campaigns across channels.
• Manage localization/adaptation of brand and campaign assets for local market needs.
• Own updates and optimization of employer branding touchpoints (e.g., website content, social media presence, marketing platforms) in collaboration with internal teams.
• Track campaign performance, report results, and use insights to refine strategy, improve targeting, and increase engagement.
• Contribute to the broader marketing calendar and plan, identifying opportunities to strengthen brand awareness and reputation in Japan and/or across Asia.
• Ensure employer branding activities are locally relevant while aligned with global brand guidelines.
• Embed Diversity, Equity, and Inclusion (DEI) considerations into marketing content, messaging, and campaign execution.

Skills & Requirements

• Bachelor’s degree with 3–5 years of marketing experience (employer branding, recruitment marketing, brand/content marketing, or related roles preferred).
• Experience planning and executing marketing campaigns across digital and/or event channels.
• Strong project management and coordination skills, including stakeholder management.
• Proficiency with digital marketing channels and platforms (e.g., social channels, campaign tools, content workflows).
• Strong collaboration skills; able to take direction while also driving initiatives independently.
• Excellent time management and organizational skills with proven ability to meet deadlines.
• Strong analytical skills, including campaign reporting, trend identification, and data-driven recommendations.
• Experience using Microsoft Excel and PowerPoint to analyze results and present insights.
• High attention to detail and a strong sense of brand consistency.
• Native-level Japanese and business-level English proficiency required.