Admission Recruitment Marketing Coordinator

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The Division of Enrollment Management is a vital contributor to Samford University’s enrollment success through the recruitment of prospective students and commitment to providing personalized assistance throughout the college search process. The Recruitment Marketing and Communications Coordinator aids in this process by relaying Samford University’s values and mission through print, digital and web-based communications while serving as the primary communications liaison for Samford Online programs, Educational Partnerships and Community College Memorandums of Understanding (MOUs).

• Create recruitment emails (campaign and event-related) in the Admission CRM (Technolutions Slate) for undergraduate online, graduate online, Educational Partnerships, Community College MOU, and graduate search campaigns. 
• Manage and track recruitment email campaigns through the shared communications calendar for the following populations: 
  •         Undergraduate Online Programs 
  •         Graduate Online Programs 
  •         Educational Partnerships 
  •         Community College Memorandums of Understanding (MOUs) 
  •         Graduate Search Campaigns
• Create recruitment emails (campaign and event-related) for: 
  •         Undergraduate Online Programs 
  •         Graduate Online Programs 
  •         Educational Partnerships 
  •         Community College Memorandums of Understanding (MOUs) 
  •         Graduate Search Campaigns
• Create and update recruitment marketing materials using Adobe Creative Cloud. Collaborate with Creative Services or third-party design vendors on the development of flagship recruitment pieces. 
• Partner with Central Marketing and Creative Services to develop and design print and digital marketing materials supporting undergraduate online, graduate online, Educational Partnerships, and Community College MOU initiatives. 
• Compose and edit copy for recruitment communications across digital and print channels. 
• Query internal databases using SQL to pull, segment, and organize contact lists for use in email, print, digital advertising, and outreach initiatives. 
• Coordinate and lead annual content review meetings with academic and enrollment partners to ensure website content, messaging, stories, photography, and campaign deadlines are accurate and up to date. 
• Manage Office of Admission social media accounts on platforms such as Instagram, YouTube, LinkedIn, and Facebook, with an emphasis on driving awareness and enrollment for assigned populations. 
• Oversee webpage updates and collaborate with Samford Web Services to maintain and optimize online and graduate recruitment webpages. 
• Work with third-party vendors to design and produce promotional materials and branded items for prospective students. 
• Coordinate photoshoots and video projects involving third-party photographers, videographers, students, alumni, and faculty to support recruitment marketing initiatives. 
• Manage Office of Admission internal marketing requests through the Recruitment Communications Request Form process. 
• Advise enrollment and recruitment staff on the effective use of marketing materials, communications, and campaigns to support enrollment goals. 
• Work directly with the Samford Print Shop to coordinate recruitment printing needs. 
• Create and maintain institutional profiles on lead generation and inquiry platforms supporting undergraduate online, graduate online, and partnership-based recruitment efforts. 
• Support the Visits and Events team with strategic enrollment initiatives, including student events, orientation activities, admitted student communications, and other recruitment-related projects. 
• Perform additional duties as assigned.

• Bachelor’s degree. Priority given to applicants with previous admissions, marketing or graphic design experience. 
• Minimum 1 year of experience in marketing, communications, public relations, design or related field. 
• Proficient in Adobe Creative Cloud, particularly InDesign, Photoshop and Illustrator. 
• Experience with managing corporate social media accounts. 
• Competent using Microsoft Office, particularly Microsoft Word, Excel and Outlook. 
• Strong planning and organizational skills. Must be able to balance multiple projects at one time. 
• Understands the value of a liberal arts education within the context of a Christian University and can relay importance via copy and design in print and digital forms. 
• Must have strong interpersonal skills with the ability to communicate verbally and in writing with prospective students and parents, all levels of university employees and the general public. 
• Must be able to work independently and/or in a team. 
• Must be able to work some evenings and weekends. 
• Must be able to lift at least 30 lbs. 

• Experience with CRM tools (Slate is a plus). 
• Knowledge of the undergraduate admission process and timeline. 
• Proficient in AP style.