Twelve Apostles - Visitor Experience Manager

About the Role 

-We are seeking an experienced, hands-on and commercially savvy Visitor Experience Manager to lead day-to-day operations across the Twelve Apostles Precinct.

-This pivotal role is accountable for delivering engaging and memorable visitor experiences while driving operational excellence and supporting sustainable tourism at one of Australia’s most iconic natural destinations.  

-This is more than a leadership role — it’s a once-in-a-generation opportunity to help open, shape and operate a brand-new visitor experience at one of Australia’s most recognised natural icons. From opening day moments to the systems, culture and experiences, your work will help build a lasting legacy. 

Key Accountabilities 

The Precinct Manager will play a key leadership role in activating the precinct, enhancing visitor engagement, supporting visitor dispersal initiatives and driving continuous improvement across operations. 

In essence, the Twelve Apostles Precinct Manager is accountable for: 

• Visitor Experience & Operations

• Leadership & Capability

• Commercial Performance

• Precinct Activation & Dispersal

• Stakeholder Engagement

• Quality, Safety & Governance

About You 

You are an experienced people leader who thrives in fast-paced, high-volume environments, balancing commercial performance with world-class visitor experiences, exceptional service and care for place. 

You will bring: 

• Tertiary qualifications in tourism, hospitality, business, events, operations or equivalent experience 

• Significant experience in developing and implementing visitor experience, tourism operations, hospitality or attraction/event management within a complex, high-volume environment. 

• Experience managing teams, along with strong experience managing budgets, KPIs and operational performance 

• A visitor-focused approach with strong communication and collaboration skills 

• A proactive, adaptable, solutions-focused mindset that thrives under pressure  

• Proven experience leading, training and developing teams, with a strong track record of building a high-performance culture and delivering exceptional customer service. 

Applications

Applications require:

• A current Resume
• Cover Letter

To review additional information and the full position description, please visit: https://www.greatoceanroadauthority.vic.gov.au/Employment/Work-with-us

If you’re driven by purpose, passionate about visitor experience and ready to lead at destination scale, we’d love to hear from you. 

Apply now and help shape the future of one of Australia’s most extraordinary places. 

- - - Applications close at 9am, Thursday 12 March - - -