Senior Digital Recruitment Marketing Specialist

About Sound

Founded in 2001 and headquartered in Nashville, TN, Sound Physicians is a nationally respected, physician-led medical group practicing in 400+ hospitals across 45 states. Our team of 4,000+ clinicians and 1,000+ business professionals across the country is united by one mission: to build exceptional clinical partnerships that unlock quality, affordable, dignified care for everyone – no matter who they are or where they live. With physician-led clinical teams and more than two decades of operational expertise, we’ve refined what it takes to consistently deliver exceptional care in hospital medicine, emergency medicine, critical care, anesthesia, and telemedicine.

Why join us?

• A remote-first culture that values flexibility and collaboration
• Opportunities to grow your career while making a real impact
• A team that champions inclusivity, innovation, and excellence

Whether working virtually or onsite at one of our practices, you’ll be part of a purpose-driven organization shaping the future of healthcare.

Sound Physicians offers a competitive benefits package inclusive of the items below, and more:

• Medical insurance, Dental insurance, and Vision insurance
• Health care and dependent care flexible spending account
• 401(k) retirement savings plan with a company match
• Paid time off (PTO) begins accruing immediately upon start date at a rate of 15 days per year, in accordance with Sound's PTO policy
• Ten company-paid holidays per year

About the Role

We’re seeking a strategic, data-driven Senior Recruitment Marketing Digital Specialist to lead high-impact digital and recruitment marketing initiatives that attract top clinical talent. This role plays a pivotal part in the Talent Attraction & Experience team, partnering closely with Employer Brand to deliver innovative, full-funnel marketing strategies. The ideal candidate brings strong experience in digital media management, vendor collaboration, click-balancing, and performance optimization to maximize ROI across paid, earned, and owned channels.

Essential Duties and Responsibilities

Digital Marketing & Media Optimization:

• Manage, optimize, and scale paid digital campaigns across job boards, programmatic platforms, social media, search, and display channels to increase visibility and drive qualified applicants.
• Oversee click-balancing, bid adjustments, and media pacing to ensure efficient spend allocation and performance across priority roles and markets.
• Analyze channel performance and optimize budget distribution, creative strategy, and audience targeting using real-time data.
• Conduct ongoing A/B testing of ads, landing pages, and messaging to improve conversion rates and overall campaign effectiveness.
• Implement and manage UTM parameters, source tracking, and attribution models to measure traffic quality and campaign ROI.

• Partner with external vendors, ad platforms, and media partners, like Google, Meta, and LinkedIn to evaluate performance, negotiate budgets, and align optimization strategies.

Campaign Strategy & Execution:

• Lead monthly high-priority job promotion initiatives to increase applicant flow for critical clinical roles.
• Design and execute multi-channel marketing campaigns to support new market launches and urgent hiring needs.
• Pilot emerging recruitment marketing technologies and advertising platforms to stay ahead of digital and talent attraction trends.
• Support the Recruitment Marketing Manager with proactive strategies that focus on pipeline development, long-term engagement, and employer brand elevation—beyond reactive “now hiring” messaging.

Content, Tools & Recruiter Enablement:

• Build and maintain a recruiter self-service marketing hub with templates, tools, and on-demand resources that improve campaign efficiency and brand consistency.
• Launch and manage a recruiter social advocacy program to expand organic reach and amplify hiring messages through employee networks.
• Create and distribute a monthly talent community newsletter to nurture prospects and maintain engagement.

Research, Insights & Optimization:

• Conduct competitive intelligence and market analysis to identify differentiators and new opportunities in digital and recruitment marketing.
• Map the candidate journey and analyze key touchpoints to enhance engagement, reduce drop-off, and improve overall candidate experience.
• Monitor and report on campaign performance, channel ROI, budget utilization, traffic trends, and tool effectiveness.
• Produce monthly reporting dashboards summarizing key recruitment marketing metrics, insights, and optimization recommendations.

Values

• Strong Work Ethic: Delivers high-quality work with a dependable and positive attitude.
• Being a Team Player: Collaborates openly and celebrates team wins.
• Adaptability: Thrives in a fast-changing environment with shifting priorities.
• Resourcefulness: Finds creative solutions using available data, tools, and technology.
• Commitment: Shows dedication to the team, mission, and candidate experience.
• Self-Motivation: Acts with initiative and ownership.
• Collaboration: Seeks out diverse input and integrates feedback into decisions.

Knowledge, Skills, and Abilities

• Digital Marketing Expertise: Skilled in paid media management, click-balancing, bid optimization, campaign pacing, and performance analysis across job boards, programmatic platforms, social media, and search.
• Technology Skills: Familiarity with project management tools, CMS/HTML builders, and recruitment marketing systems.
• Communication: Strong written and verbal communication, with the ability to translate data insights into clear recommendations.
• Relationship Building: Capable of building trust and strong partnerships with cross-functional teams and external vendors.
• Strategic & Critical Thinking: Able to diagnose challenges, propose solutions, and develop actionable marketing plans.
• Analytics & Reporting: Proficient in dashboards, tracking parameters, reporting tools, and data-driven decision making. Experience building in Power BI or Looker Studio a plus.

Education and Experience

• Bachelor’s degree in marketing, advertising, communications, human resources, or a related field; or equivalent experience.
• 4–5 years of digital or recruitment marketing experience, preferably within healthcare, staffing, or an agency environment.

Salary Range

• This position offers an annual salary range of $85,000-$95,000. Exact salary will depend on the candidate’s experience, education and geographic location. 

Sound Physicians is an Equal Employment Opportunity (EEO) employer and is committed to diversity, equity, and inclusion at the bedside and in our workforce. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by federal, state, or local laws. 

This job description reflects the present requirements of the position.  As duties and responsibilities change and develop, the job description will be reviewed and subject to amendment.