Recruitment Marketing Manager

Job description

• Craft Compelling Content and Campaign Performance: (50%)
  • Write and execute email and SMS marketing campaigns for existing and new veterinary candidates to increase interest in working with AVG
  • Develop targeted campaigns that nurture relationships across the veterinarian talent pipeline to include veterinarians, support staff and/or practice managers.
  • Track and improve key KPIs including email and SMS volume, open rates, response rates, and candidate interest to increase hiring volume
• Strengthen Talent Brand Through Digital Presence and Recruitment Marketing: (30%)
  • Design and maintain a visually engaging careers website
  • Create on brand recruitment materials across digital and print channels
  • Lead conference and career fair marketing, including swag and material design, social media pre-launch, live event coverage, and post event follow up to amplify employer brand visibility
  • Develop and manage social media content across LinkedIn, Facebook, Instagram, and Google
  • Execute social media strategy to drive awareness, engagement, and employer brand visibility
  • Drive initiatives that increase online review volume and improve star ratings across candidate facing platforms
  • Use Canva and Adobe tools to produce high quality visual assets
  • Track performance and optimize digital, social, and reputation initiatives based on result
• Veterinary Extern Experience and Academic Partnerships: (20%)
  • Strengthen relationships with veterinary schools and academic partners in target markets
  • Coordinate with hospitals to ensure smooth extern scheduling and onsite experience
  • Improve extern first impressions to support early engagement and long-term pipeline development
  • Track extern candidates, evaluate program effectiveness, and drive process improvements with the goal of hiring DVMs upon completion of training

Skills, Knowledge and Expertise

• Bachelor's degree in Marketing, Communications, Human Resources, or a related field.
• Proven experience in talent branding, recruitment marketing, or employer branding.
• Exceptional writing and communication skills, with a keen eye for detail.
• Strong design skills, with proficiency in Canva and the Adobe Creative Cloud suite.
• Solid understanding of social media platforms and best practices.
• Ability to work independently and as part of a team.
• Strong organizational and project management skills.
• A passion for animal welfare and the veterinary field is a plus.

Benefits

• Be part of a growing and dynamic organization dedicated to providing exceptional veterinary care.
• Make a real impact on our talent acquisition efforts and help us build a world-class team.
• Enjoy a collaborative and supportive work environment.
• Competitive salary and benefits package.

• Comprehensive healthcare: health, dental, & vision insurance
• Paid time off
• 401k plan options
• Generous veterinary care discounts
• Performance bonuses