Employer Branding and Recruitment Marketing Lead

ROLE & RESPONSIBILITIES
•    Strategy and planning: Define and execute China employer branding and recruitment marketing plans (annual/quarterly), aligned to corporate strategies and market needs; ensure global–local consistency with PR.
•    EVP and content: Co-create layered EVPs and convert into reusable content kits; produce and govern multi-format stories and proof points with an editorial cadence and quality standards.
•    Channels and campaigns: Operate and optimize key channels (WeChat, Video Account, Bilibili, LinkedIn, website, campus/industry events); run always-on and burst campaigns with TA to engage active/passive candidates and early talent.
•    HR communication: Partner with HR COEs to build One HR Brand and promote HR services/products (e.g., Rewards, My HR) with clear information architecture and creative execution.
•    Stakeholder engagement and governance: Influence adoption of Employer Brand principles; lead brand governance across language, visual standards, templates, and processes; deliver enablement/training for HR/TA/business partners.
•    Project, agency, and budget management: Manage end-to-end campaigns, external partners, timelines, and budgets; set KPIs, review performance, and run post-campaign evaluations to drive efficiency and effectiveness.
REQUIREMENTS
•    Education and experience: Bachelor’s degree or above in Marketing/Communications; minimum 5 years of experience in employer branding, recruitment marketing, or corporate communications. Experience serving senior management; MNC or professional services background preferred.
•    Recruitment and brand expertise: Deep understanding of recruitment processes, candidate journeys, and how employer brand, social media, and marketing impact experience and campaign results; ability to operationalize EVP into messages and creative.
•    Social media proficiency: Solid hands-on experience with WeChat, Bilibili, LinkedIn and other relevant platforms; strong content and community operations capabilities.
•    Project and analytical skills: Strong project leadership; analytical and research ability to quickly digest information, generate insights, and drive A/B testing and optimization.
•    Agility and collaboration: Ability to prioritize multiple workstreams and deliver in a fast-moving environment; proven influence and collaboration with leaders, executives, PR, HRBP, TA, and COEs across China and global.
•    Vendor and budget management: Experience managing agencies and budgets with compliant processes.
•    Language: Proficiency in written and verbal English; Chinese fluency for local execution.
 

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.