Courier recruitment marketing & Communication manager

About the Role:
We’re seeking a hands-on, creative, and highly organized Courier recruitment marketing & Communication manager to lead and own the full courier lifecycle. from initial recruitment to ongoing communication and engagement. This role combines marketing, operations, and strategic planning, with a key focus on ensuring we attract the right couriers and keep them informed, supported, and connected.

Key Responsibilities:

Courier Acquisition:

● Own the end-to-end strategy for recruiting couriers in Israel – from planning and
budgeting to execution and performance tracking.
● Drive courier engagement to boost satisfaction and enhance overall service quality
● Coordinate with the global recruitment marketing team by providing campaign
briefs, manage translations, ensure alignment with brand tone and legal/compliance requirements and oversee execution across digital and social channels
● Lead on-ground activation efforts, including events, guerrilla marketing, flyer
distribution, job fairs, and other creative initiatives.
● Support candidates throughout the funnel until onboarding, working with local
operations to reduce drop-offs and optimize conversion.

Courier Communication:
● Serve as the local point of contact for all courier-facing communication initiatives.
● Localize and manage templates, notifications, and updates provided by the
central/global teams.
● Ensure consistent and effective communication via the right channels (email,
SMS, in-app, etc.).
● Partner with cross-functional teams (legal, logistics, operations, support) to ensure accurate and timely messaging.
● Proactively identify communication gaps or engagement opportunities within the courier community.

Qualifications:
● 3–4 years of experience in brand marketing, field marketing, or activation
campaigns.
● Strong project management skills with the ability to lead multiple initiatives
simultaneously.
● Experience working across departments and with global stakeholders.
● Excellent communication skills in Hebrew and English, both written and verbal.
● High level of initiative, creativity, and ownership.