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Brand Manager Chronic

Agility HR Solutions Pty
22 hours ago
Full-time
On-site
Midrand, South Africa
HR Leadership & Strategy

Introduction

To drive the strategic and commercial growth of assigned chronic-care brands by developing brand strategies, identifying market opportunities, supporting new product launches, generating customer/KOL insights, and ensuring effective execution of marketing plans.

Duties & Responsibilities

  • Develop and execute annual brand plans and marketing strategies aligned with business objectives.
  • Analyse market trends, competitor activity, customer needs and sales performance to identify growth opportunities.
  • Engage with Key Opinion Leaders (KOLs) and healthcare professionals to generate market and clinical insights.
  • Identify opportunities for new products, assess their commercial potential and develop business cases.
  • Lead or support new product launches, including launch planning, promotional materials and sales-force preparation.
  • Develop brand positioning, messaging, campaigns and promotional materials.
  • Train and equip the sales force on brand strategy, product benefits and promotional campaigns.
  • Monitor brand performance and recommend corrective actions where required.
  • Conduct or commission market research to validate positioning and understand customer behaviour.
  • Work cross-functionally with Sales, Medical, Regulatory, Supply Chain, Finance and external agencies.
  • Monitor product availability and collaborate with Supply Chain to manage shortages, excess stock and launch requirements.
  • Manage the brand A&P/marketing budget and track return on marketing investment.
  • Monitor competitor activity and anticipate changes in the therapeutic market.
  • Ensure all marketing activities comply with applicable regulatory, ethical and company requirements.

Desired Experience & Qualification

  • Bachelor's degree in Pharmacy, Health Sciences, Medicine, Life Sciences or a related field.
  • An MBA/Marketing or commercial qualification would be advantageous.
  • Typically, 3–6 years' experience in pharmaceutical sales and/or brand marketing, depending on seniority.
  • Experience in chronic therapeutic areas is highly desirable.
  • Experience with product launches and brand planning is advantageous.

Package & Remuneration

Market related