Talent Acquisition, Employer Brand and Social Media Specialist (f/m/d)

BERNER pushing the limits – for those who dare more
Making a choice about your career and your employer is a choice about your future - a future where you will invest your passion and a large portion of your time, energy, and capacity.  

Talent Acquisition, Employer Branding & HR Marketing | Global Role | Berner Group

YOUR TASKS

In this role, you will combine strategic direction with hands-on execution—globally, data-driven, and close to the business. You will be reporting into the Senior Director for Talent, Leadership & Learning.

Employer Branding & HR Marketing

• You shape and continuously evolve our global employer branding strategy—target group–focused, data-driven, and future-oriented

• You create and orchestrate international campaigns in close collaboration with Marketing and our in-house Content Factory (video, photo, templates)

• You coordinate the implementation and execution with our local talent acquisition teams

• You ensure a consistent and compelling employer brand experience across all channels

• You develop creative formats for social media, campaigns, and funnel-based talent attraction

Social Media & Content Ecosystem

• You build scalable social media structures for recruiting and employer branding together with Marketing

• You optimize our presence on key platforms (e.g., LinkedIn, Instagram, TikTok)

• You bring in and explore emerging trends and leverage formats such as video-first recruiting, performance advertising, and AI-driven content

Recruiting Analytics & Performance

• You develop and manage global recruiting dashboards (Workday, Google Analytics, Assessment tools, etc.)

• You analyze KPIs across the full candidate journey

• You derive actionable insights to improve efficiency, quality, and performance in recruiting

• You drive topics such as attribution, conversion optimization, and data-driven budget allocation

Job Advertising & Vendor Management

• You establish and maintain the global procurement and management of job advertising solutions

• You act as the central interface for external partners (e.g., job boards, programmatic providers)

• You optimize reach, cost efficiency, and performance of job postings

Systems & Innovation (Workday & Tools)

• You act as global administrator for Workday Recruiting (configuration, templates, integrations)

• You ensure seamless integration with external job posting tools

• You explore, design and drive automation, AI use cases, and innovative recruiting technologies

Global Standards & Best Practices

• You define and implement global recruiting standards, tools, and quality measures

• You enable a harmonized candidate experience across career sites and landing pages

• You empower local teams in 23 countries through guidelines, training, and best-practice sharing

Future Recruiting & Talent Sourcing

• You develop innovative approaches for proactive talent sourcing and talent pools

• You rethink recruiting based on modern principles such as candidate journey design, community building, and data-driven targeting

• You drive future-oriented topics such as skill-based recruiting, predictive analytics, and AI-powered sourcing

YOUR PROFILE

• Several years of experience in Marketing, Talent Acquisition, or Employer Branding

• A higher education degree or equivalent qualification in HR, Marketing or related areas

• Strong combination of strategic thinking and hands-on execution

• Experience with (recruiting) analytics, Workday (or comparable ATS), and digital marketing tools

• Solid understanding of performance marketing, campaign management, and social media trends

• Proven ability to collaborate across functions (HR, Marketing, Communication) and country operations

• International mindset and excellent English skills (C1) and fluent in German language

WHY BERNER

• Job bike leasing (JobRad)

• Commuting allowance

• Wellpass membership & corporate benefits

• Company pension scheme

• Opportunities for further training

• Technically modern equipped workplace

• Free beverages and fresh fruit at the workplace

• Company restaurant in Künzelsau or meal vouchers in Cologne

• Attractive conditions for our products in the BERNER online shop

Apply Now – We’re Excited to Meet You!

Please submit your application via our online form, including your availability and salary expectations.

The BERNER Group is a European trading company serving professionals in the mobility, construction, and industrial sectors. We are the leading B2B specialist and an innovative manufacturer of chemical products. Our purpose is: “We are pushing the limits of the possible for the shapers of a better tomorrow.” With our strong brands - BERNER, BTI by BERNER, and CCS - we empower our customers to keep their businesses running successfully.

Join our team and shape the future with us!

The BERNER Group as employer, dare to differentiate ourselves and provide every employee the opportunity to and enable them to dare to be more.  Together, we push our own limits and contribute to shape a better tomorrow.