Sr Social Media & Employer Branding Specialist
MRIAbout the role:
We are seeking a dynamic Sr Social Media & Employer Branding Specialist to drive our global employer branding strategy, attract top talent across APAC, North America, and EMEA, create and optimise high-impact content, elevate our presence across key social media platforms (LinkedIn, Instagram, Facebook, Glassdoor, etc.), and partner closely with internal stakeholders.
This role is pivotal in positioning our company as an employer of choice globally by leveraging compelling storytelling, data-driven insights, market‑relevant messaging, and community engagement strategies. The Lead will collaborate with Talent Acquisition Managers across three regions, the Marketing/Branding team, and report directly to the Director of Global Talent Acquisition.
Key Responsibilities:
1. Employer Branding Strategy Execution
Execute and support the global employer branding strategy in alignment with Talent Acquisition and Marketing objectives.
2. Content Creation & Optimisation
Create, optimise, and manage content such as employee stories, videos, short interviews, posts, and graphics tailored for different platforms to maximize engagement and attract top talent.
3. Social Media & Community Management
Oversee and manage the company’s employer brand presence across LinkedIn, Instagram, Facebook Glassdoor, and other relevant platforms,
Drive active audience engagement and ensure content resonates with diverse regional audiences.
Monitor global trends in employer branding and social media.
4. Project & Campaign Management
Lead and drive employer branding initiatives and campaigns end‑to‑end, ensuring global alignment and successful execution
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5. Cross-Functional Collaboration
Collaborate with HR, Talent Acquisition, Marketing, Workplace Experience teams to develop and implement employer branding initiatives.
Partner with employees and leadership to amplify authentic employee voices and experiences while supporting employer branding events, career fairs, and engagement programmes.
6. Awards & Recognition
Research, prepare, and manage submissions for global employer branding and workplace excellence awards.
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7. Monitoring, Reporting & Analysis
Track, analyse, and report on employer branding campaigns and social media performance.
Use data and KPIs to refine strategies and improve reach and engagement.
8. Technical & Design Skills
Utilise multimedia editing, content structuring, visual storytelling, Canva, and other design tools to produce high-quality visual content
Requirements:
7+ years of experience in Employer Branding, Talent Acquisition Marketing, or Social Media Management.
Demonstrated success attracting talent across APAC, NA, and EMEA.
Experience in global content creation across multiple platforms.
Strong understanding of employer branding best practices and trends globally.
Hands-on experience with Canva, social media management tools, and analytics platforms (LinkedIn Insights, Meta/Facebook Insights).
Proficiency in digital tools, including LinkedIn, Instagram, Glassdoor, and analytics platforms.
Familiarity with social media analytics tools such as LinkedIn Insights and Facebook Insights.
Excellent storytelling, writing, and visual communication skills.
Strong project management and stakeholder collaboration abilities.
Previous experience in project management.
Creative mindset with a data-driven approach to decision-making.
Strong interpersonal skills and the ability to engage with different audiences, both internal and external.
Ability to collaborate effectively with cross-functional teams, especially HR, Workplace Experience, and Marketing.
Bachelor's degree in Marketing, Communications, Human Resources, or a related field.
Why Join Us?
Opportunity to shape and elevate a global employer brand.
Collaborative work environment with cross-functional exposure.
Access to innovative tools and resources to drive impactful initiatives.
A culture that values creativity, authenticity, and employee experience.
Ready to make an impact? Apply now and be a key player in building our employer brand!
About Us
From the day we opened our doors, MRI Software has built flexible, game-changing real estate software that powers thriving communities and helps make the world a better place to live, work and play. Fulfilling that mission is only possible because of one thing: exceptional people. People like you!
Our people-first approach to PropTech is defining a new industry standard for client experiences that, quite frankly, can’t be duplicated. Experiences that deliver real value every day. And we know those experiences begin with our people.
We believe MRI is more than just a workplace; it’s a connected community of people who truly feel they belong. Whether we’re investing in employee resource groups or providing tailored resources for each person to reach their full potential, we’re passionate about creating a work environment that makes you excited to show up every single day.
At MRI, one of our core values is to strive to amaze. From the intelligent solutions we create to the culture we cultivate, that’s our goal every day. Because that’s what industry leaders do. Whether you’re joining as a new Pride member or rejoining us after a short time away, your talent is vital to us, our partners and our clients.
Amazing growth requires amazing employees. Are you up to the challenge?
We know confidence gap and imposter syndrome can get in the way of meeting remarkable candidates, so please don’t hesitate to apply. We’d love to hear from you!
MRI is proud to be an inclusive employer. We welcome and celebrate diversity across all backgrounds, including ethnicity, religion, sexual orientation, gender identity, disability, age, military, veteran status and more.
We believe that Belonging is a direct result of Diversity, Equity, and Inclusion. Those values are woven into the fabric of who we are and are foundational to our continued success. Come and see for yourself!