Manager, Employer Brand, Digital Experience

What is the opportunity?

As the Marketing Manager of Digital on our Employer Brand team, you’ll be responsible for shaping and elevating our employer brand presence across all digital touchpoints. You’ll be an integral part of the development and improvement of our careers website to attract and retain top talent. You’ll be responsible for bringing Employer Brand campaigns to life through the careers site, external job boards, and third-party platforms by creating and managing content within the CMS and ensuring a seamless candidate journey. Reporting to the Senior Manager, Employer Brand, you’ll be a part of a high-performing, collaborative team who are contributing to a culture of excellence, innovation, and continuous improvement. If you’re strategic, high-energy, creative, and analytical – we want to hear from you!

What will you do?

• Working closely with the Senior Manager to lead the development and execution of our employer brand digital strategy across our channels including careers website, social media, and job boards.
• Own and continuously optimize the careers website to ensure best-in-class, candidate experience that drives engagement and conversion.
• Manage our employer brand presence across digital channels, ensuring consistent compelling storytelling aligned with our brand voice.
• Partner closely with Talent Acquisition, Marketing, and leadership teams to align messaging and campaigns across all digital touchpoints.
• Map and analyze the candidate journey to identify opportunities to improve engagement, reduce friction, and attract top talent.
• Stay on top of digital trends, platform updates, and best practices to keep our employer brand fresh, relevant, and competitive.
• Track, analyze, and report on digital performance across all channels, providing regular insights, recommendations, and improvements to the candidate experience and drive measurable impact on talent attraction.

What you need to succeed?

Must have:

• 5+ years of marketing experience with proven expertise in managing and optimizing content through content management systems.
• Proven ability to support the development, execution, and continuous improvement of career websites to ensure a best-in-class candidate experience.
• Experience conducting research with a strong understanding of digital user journeys and website experiences, including how candidates interact with career sites and online content.
• Translate our employer brand into compelling, consistent digital content across career site and related platforms.
• Leadership experience working closely with talent acquisition, communications, external agencies, and cross-functional teams to communicate business value and key performance indicators (KPIs).
• Familiarity with UX/UI best practices and digital content optimization to improve digital engagement and content performance.
• Proven ability to use data and insights to optimize content, navigation, and performance.
• Strong project and time management skills, with the ability to prioritize multiple projects in a fast-paced, deadline-driven environment.
• Strong written and verbal communications skills.

Nice to have:

• Experience working with Phenom CMS or similar recruitment platforms.
• Experience working with CRM platforms to support candidate engagement and email marketing initiatives.
• Experience working with Adobe Creative Cloud tools that support digital content creation and website publishing.
• Working knowledge of HTML and front-end web editing.
• Experience supporting digital marketing campaigns across paid, social media and job boards such as Indeed and LinkedIn.
• Familiarity with web analytics tools such as Google Analytics.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable.
• Leaders who support your development through coaching and managing opportunities.
• Ability to make a difference and lasting impact.
• Work in a dynamic, collaborative, progressive, and high-performing team.

Job Skills

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

BAY WELLINGTON TOWER, 181 BAY ST:TORONTOTorontoCanada37.5Full timeHUMAN RESOURCES & BMCCRegularSalaried2026-04-142026-04-28

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.