Global Employer Brand & Careers Marketing Manager

Company Description

Who we are

We are one of the largest international law firms in the world. With over 30 offices across the globe, we strive to exceed the expectations of our clients, providing them with the highest-quality advice and legal insight, which combines the firm’s global standards with in-depth local expertise.

Our firm, work and people span jurisdictions, cultures, and languages. We offer our clients a truly international perspective. We believe every career should be rewarding and stimulating - full of opportunities to learn, thrive, and grow. That’s why we’re so proud of our inclusive, friendly, and team-based approach to work.

Our one firm global strategy is focused on targeted growth led by the needs of our core clients, those who we can best support with the breadth and depth of Clifford Chance expertise, across the sectors and geographies, which matter most to them.

You’ll find our clients in commercial and industrial sectors, the financial investor community, governments, regulators, trade bodies, and not-for-profit organisations. But no matter who they are or why they’ve reached out to us, we provide a world-class service every step of the way. And that’s possible thanks to the entrepreneurial spirit and conscientious approach to work that you’ll find across all of our teams.

Whichever area of the business you join, you’ll become an integral part an innovative, diverse and ambitious team of people. Clifford Chance is a place where the brightest minds and the best of colleagues meet.
 

Job Description

The role

The Global Employer Brand & Careers Marketing Manager will design and execute a comprehensive, integrated employer brand strategy, creating and implementing tactics to build the brand in the talent marketplace and within the organisation. You will also lead the implementation of our people proposition ensuring our values and culture are brought into our employer branding, at every level.

Talent attraction is imperative to the success of Clifford Chance, and a strong Employer Branding professional will help us attract the best and brightest candidates as well as creating a uniquely positive candidate experience.

Your role will focus on improving and enhancing the firm's online recruitment marketing presence (through the global careers website, social media and third party channels) plus being responsible for content generation and creation as well as updating and managing our key recruitment branding platforms while ensuring that good quality applicants are driven towards our careers website and job postings.

Who you will work with

You will work closely with the global talent acquisition team, focused on improving the candidate talent pool and enhancing their recruitment marketing reach whilst implementing the people proposition regionally to distinguish us as the employer of choice across markets. You will also work closely with Brand Communications and Public Affairs team, to ensure alignment across all employer brand campaigns and assets.

What you will be responsible for

You will be the brand guardian for all employer brand content. You will oversee and manage the careers content management system with the Digital Content Specialist and will govern the brand and ensure there is global consistency in the verbal and visual identity of the Clifford Chance brand being articulated globally across all touchpoints with prospective candidates.

Working with HR, Recruitment and Brand Communications, Marketing and Public Affairs team, colleagues around the network, you will be responsible for content generation, updating, regular monitoring and improvement of our external employer branding channels (such as the careers website), and for overall content development curation and management on third party channels (such as Glassdoor, LinkedIn, Indeed), creation of marketing collateral for local office campaigns, creation of a global social media strategy of seasonal and evergreen content, management of recruitment merchandise.

What you will do

Key responsibilities will be split into the following:

People Proposition

• You will work closely with the Brand Communications and Public Affairs team, the Global Talent Acquisition network and Inclusion teams to bring our people proposition and brand narrative to life by sharing an insight into our high performance culture, career growth testimonials, experiences and affinity networks across our networks.
• You will ensure adherence and consistent delivery of our people proposition and you will weave this into online and offline materials globally. You will work collaboratively with regional offices on identifying what makes the firm attractive to candidates; highlighting key differentiators that set us apart in the market; leveraging candidate-facing communications, social media, and video to convey the employee experience.

Brand governance

• You will ensure brand governance across all recruitment marketing platforms, and oversee that all recruitment marketing aligns with the core people proposition, working closely with the global recruitment network to ideate suitable innovative campaigns, materials and regionally relevant content that is suitable for their demographic and in line with their local competition.

Content creation

• You will develop and implement a multichannel global social media strategy for all employer brand activities alongside the social media manager, building a structured calendar to help strengthen the position of Clifford Chance as an employer of choice and to support our direct sourcing strategy.
• You will create and develop content that is relevant and up to date with our follower's expectations as well as brand assets and a tone of voice that showcases what it's like to work for Clifford Chance across platforms.
• You will work with suppliers such as external photographers, production teams and agencies on global content generation of imagery, videos and copy and where applicable manage those supplier relationships.
• You will oversee all content on our careers websites and other collateral, and be responsible for writing and editing copy to ensure that it is aligned, relevant and up to date with our people proposition and recruitment goals.

Campaign measurement and regular reporting

• Monitor the effectiveness of recruitment marketing through online advertising and the performance of the global careers website, suggesting improvements on content and placement to maximise the efficacy of marketing collateral.
• You will regularly collate feedback, conduct competitor analysis and contribute new ideas to ensure our employer brand is continually evolving.

People

• You will line manage two colleagues (Digital Content Specialist and Global Employer Brand and Careers Marketing Senior Specialist) based in our Delhi office.
   

Qualifications

Your experience

You will have proven experience in careers marketing or employer branding, either working in an agency or within an organisation's recruitment, careers, or marketing function. You will be a passionate and credible communicator. Experience of working in an international environment would be advantageous, as would proficiency in another language.

Skills:

You will:

• Have excellent written communication skills - the ability to write compelling copy, punchy straplines and keep the message on brand is an essential skill
•  Be confident with content management systems and online platform updates
• Be highly client-focused with strong influencing, communication and teamwork skills
•  Be highly responsive with excellent ability to absorb information quickly
•  Be an expert user of social media
• Be confident with the ability to work well in a demanding environment
• Be confident with the ability to work well in a high performance environment
• Prioritising effectively is an essential skill
• Have very strong time management skills

Experience

•  A track record of managing content management systems and campaign ideation across digital platforms
•  Experience in promoting the employer brand narrative to both build awareness of the brand and engagement to drive a positive candidate experience
•  A track record of planning, executing and delivering awareness on social media
• Experience of working in a fast-paced environment and meeting deadlines is essential
•  You will have had experience in using your own judgement to provide solutions to complex problems

How we will support you

From your first day with us, you will have varied opportunities to continuously grow and develop your skills and knowledge. From formal training, informal coaching and mentoring through to skills-based and technical training and on the job learning.
 

Additional Information

Hybrid Working

This role follows our 'balanced' hybrid working approach and as long as business needs allow, you will be supported to work in a hybrid way with the expectation of working from the office for a minimum of 50% of your time.
 

What we offer including our broad range of benefits and working environment

When you join Clifford Chance, you will have access to a broad range of benefits to support you across many aspects of your personal and professional life including financial, wellbeing, lifestyle, and family friendly benefits. For more information on what we offer specifically in the UK, please visit our What We Offer page on our career site.
 

Equal Opportunities

At Clifford Chance, we understand that our true asset is our people. Inclusion is good for our team and their families, our firm and society. 

We are committed to treating all employees and applicants fairly and equally regardless of their gender, gender identity and expression, marital or civil partnership status, race, colour, national or ethnic origin, social or economic background, disability, religious belief, sexual orientation, or age.  This applies to recruitment and selection, terms and conditions of employment including pay, promotion, training, transfer and every other aspect of employment.

We have a variety of flourishing employee networks. These networks are a place for colleagues to share experiences and advocate for change wherever they see an opportunity for improvement.

Our goal is to deliver an equality of opportunity, an equality of aspiration and an equality of experience to everyone who works in our firm.

Find out more about our inclusive culture here


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