Employer Branding Specialist (in Higher Education)

ABOUT VINUNIVERSITY 

VinUniversity (VinUni: https://vinuni.edu.vn/) is the first private, not-for-profit Vietnamese university established based on international standards. The university integrates the models of excellent international universities with the unique cultural and economic characteristics of Vietnam, to make a breakthrough in Vietnamese higher education and to become a world-class university. 

VinUni has strategic collaborations with the world’s leading universities, including Cornell University and the University of Pennsylvania. These universities have become close advisors and crucial enablers in establishing the three colleges at VinUni: College of Business and Management, College of Engineering and Computer Science, and College of Health Sciences. Every aspect of the University: its curricula, research, faculty, student body, facilities, and campus life, is being developed to meet the highest standards set by the world’s leading accrediting and ranking organizations, such as ABET, AACSB, Quacquarelli Symonds (QS) and Times Higher Education (THE). 

VinUni’s founding benefactor Vingroup is one of the biggest private conglomerates in Asia with the largest market capitalization value in Vietnam. As a multisector corporation, Vingroup focuses on three main areas: Technology; Industrials; and Property Services. VinUni is proud to be a part of the Vingroup ecosystem, giving its students opportunities to connect with several high quality research institutes (such as VinAI, VinBrain, and Vin BigData), pioneering industrial enterprises (such as VinFast), and leading Vietnamese companies (such as Vinpearl, Vinmec, and Vinhomes). 

In September 2024, VinUni has become the youngest and fastest university in the world to achieve QS 5 stars, earning 5 stars in 9 categories: global engagement, good governance, program strength, academic development, teaching, employability, facilities, arts, and social impact.  In October 2024, VinUniversity was appointed by UNESCO as the first and only UNESCO University Chair, focusing on Environmental Leadership, Cultural Heritage, and Biodiversity. 

ABOUT THE POSITION 

VinUniversity (VinUni) was founded on the belief that Vietnam is fully capable of building world-class universities. Within just five years, with its “Academic - Practical - Global” education model, VinUni has gone through a proud journey and become the youngest university in the world to achieve the QS 5-star overall rating – a significant accomplishment. 

VinUni, with its bold vision for 2030, is shaping the future of higher education as a startup university committed to pioneering research and innovation. 

As part of VinUni’s vision, the Employer Branding Specialist plays a key role in positioning VinUni as an employer of choice for academic and professional talent worldwide. Reporting to the Recruitment Manager, this role focuses on building and promoting a strong employer brand, telling compelling people and culture stories, and supporting talent attraction initiatives aligned with VinUni’s global ambitions. 

The Employer Branding Specialist will work closely with Recruitment, Marketing, and Communications teams to deliver consistent, engaging employer branding activities and ensure a positive, candidate-focused experience throughout the recruitment journey. 

KEY ACCOUNTABILITIES 

Employer Branding Strategy 

• Contribute to the development and implementation of employer branding strategies aligned with the University’s people and talent strategies. 

• Collaborate with key stakeholders to articulate and promote the University’s Employee Value Proposition (EVP). 

• Conduct market research and benchmarking to identify trends, best practices, and competitor positioning in employer branding within the higher education sector. 

Content & Communication 

• Develop and coordinate employer branding content, including job advertisements, career stories, faculty and staff testimonials, social media posts, and recruitment marketing materials. 

• Ensure consistent employer brand messaging across recruitment platforms, career sites, social media channels, and internal communication platforms. 

• Partner with Marketing and Communications teams to align employer branding initiatives with the University’s corporate brand guidelines and communication strategies. 

 Talent Attraction & Engagement 

• Support talent attraction initiatives, including academic conferences, recruitment fairs, campus hiring, and networking events. 

• Engage with academic and professional talent communities, including alumni networks and research communities, to build long-term talent pipelines. 

• Contribute to the design and execution of recruitment marketing campaigns for key talent segments 

Employer Branding Channels & Performance 

• Maintain and continuously enhance the University’s careers page and other recruitment platforms. 

• Monitor employer branding KPIs (e.g., career site traffic, candidate engagement, application conversion rates) and prepare periodic reports. 

• Provide insights and recommendations to improve employer branding effectiveness and talent attraction outcomes. 

Other tasks assigned by the manager, assist with related HR matters, VinUni culture events, HR projects and initiatives. 

KEY SELECTION CRITERIA 

• Bachelor‘s degree in marketing, Communications, Human Resources, or related field. 

• 05 years of experience in employer branding, recruitment marketing, communications, or a similar role (experience in higher education is a strong plus). 

• Excellent English proficiency, equivalent to IELTS 7.5 or above, with strong written and verbal communication skills. 

• An appreciative understanding of the challenges inherent in operating a new university, combined with creativity, resilience, and the ability to work collaboratively with diverse stakeholders to effectively address challenges and create opportunities that advance the mission and vision of the college/university. 
• Familiarity with social media and digital content creation. 
• Respect and appreciation for the core values of VinUni: EXCEL (E: Empathy, X: Exceptional Capability, C: Creativity, E: Entrepreneurial Spirit, L: Leadership Mindset). 

We thank all applicants for their interest. Please note that only those candidates selected for interviews will be contacted.