Employer Branding Specialist

Company Description

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

The Employer Branding Specialist helps position the company as an employer of choice by creating compelling, inclusive campaigns and content that reflect our Employer Value Proposition (EVP). This role partners with Talent Acquisition, HR, and Marketing to attract and engage top talent.

Key Responsibilities:

Strategy & Planning

• Develop and execute employer branding initiatives aligned with hiring goals.
• Maintain a content calendar for careers site and social channels.

EVP & Brand Integration

• Ensure EVP is consistently represented across job ads, careers site, and recruitment materials.

Content Creation

• Produce engaging content (blogs, videos, employee stories) for LinkedIn, careers site, and internal channels.
• Coordinate employee advocacy programs.

Campaign Management

• Plan and run campaigns to boost brand awareness and candidate engagement.
• Monitor performance and optimize based on analytics.

University Engagement

• Build and maintain relationships with universities and student organizations.
• Coordinate campus recruitment events, career fairs, and guest lectures.
• Develop tailored content and campaigns for early talent pipelines.
• Partner with internal teams to deliver internship and graduate program branding.

Analytics & Reporting

• Track key metrics: engagement, application quality, and campaign ROI.
• Provide insights and recommendations for improvement.

Governance

• Maintain templates and guidelines for employer branding materials.
• Ensure compliance with brand standards and external interaction policies.

Qualifications

Experience

• 3+ years in employer branding, recruitment marketing, or related field.

Skills

• Strong communication and storytelling skills.
• Familiarity with social media platforms and content tools.
• Ability to analyze data and report on campaign performance.
• Proven ability to work effectively with different stakeholders across HR, Marketing, business teams and external stakeholders

Education

• Bachelor’s degree in Marketing, Communications, HR, or equivalent experience.

Additional Information

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.