Employer Branding & Content Specialist

At Get Licensed, we help people get training, get licensed and find work, and we do this by leveraging technology to make the whole process as efficient and easy as possible. We operate across a number of verticals, and we’re looking to expand those verticals to cater to demand in the UK. We've helped more than 400,000 people get licensed and find work and are consistently rated 5-star on Trustpilot with over 32,000 reviews.
Get Licensed is a fast-paced technology business at heart (the majority of our team are developers or tech wizards), and we are at an exciting stage of our business, having tripled since 2020. We have ambitious plans to significantly scale our existing business, broaden our product suite, and continue to grow profitably revenue year on year, with a clear roadmap of how we will get there. We are looking for a creative, passionate, and people-focused Content Creator with expertise in videography and employer branding to bring our employer brand to life through authentic, compelling visual storytelling. In this role, you will work closely with the People & Culture team while partnering with Marketing to ensure brand consistency where required to create engaging content that showcases our culture, values, people, and employee experience helping us attract, engage, and inspire top talent.
The ideal candidate is a skilled visual storyteller with expertise in videography, photography, video editing, and social media content creation. You have a keen eye for capturing genuine moments, transforming everyday workplace experiences into compelling stories that resonate with current and prospective employees. You'll thrive in a fast-paced, collaborative environment, balancing creativity with strategy to produce high-quality content that strengthens our employer brand across LinkedIn, Instagram, and other digital platforms.
What you will be doing:
Employer Branding:

• Partner closely with the People & Culture team to develop and execute an employer branding content strategy that authentically showcases our culture, values, employee experience, and career opportunities.
• Plan, shoot, and edit high-quality video content featuring employee stories, workplace culture, leadership insights, team initiatives, and company events.
• Create engaging, platform-native content for LinkedIn, Instagram, and other relevant social media channels, following platform best practices and employer branding guidelines.
  Talent Attraction:
• Produce authentic recruitment content, including organic job campaigns, hiring manager spotlights, "day in the life" features, employee testimonials, and behind-the-scenes content to support talent attraction.
• Capture and document employee engagement activities, wellness initiatives, CSR programs, learning and development events, company celebrations, and other People & Culture initiatives.
• Produce both short-form and long-form video content optimized for audience engagement across multiple digital platforms.
• Capture professional photography for recruitment campaigns, internal communications, employer branding initiatives, and corporate communications.
• Edit content using graphics, captions, subtitles, motion elements, and brand-compliant visual assets to maximize accessibility and engagement.
  Content Production:
  
• Collaborate with the People & Culture team to develop and maintain an employer branding content calendar aligned with recruitment priorities, employee engagement initiatives, and business objectives.
  
• Organize and maintain a centralized library of digital media assets while ensuring consistency with the company's brand identity and messaging.
  
• Monitor social media trends, LinkedIn best practices, emerging content formats, and employer branding innovations to continuously improve content performance and audience engagement.
  
• Track and analyze content performance metrics, providing insights and recommendations to optimize future employer branding campaigns.

What We're Looking For

• Bachelor's degree in Media, Film, Communications, Marketing, Digital Media, or a related field.
  2–5 years of professional experience in videography, content creation, digital media, or social media content production.
• Demonstrated experience creating engaging content for LinkedIn, Instagram, YouTube, or other digital platforms. Experience in employer branding, corporate storytelling, or internal communications is highly preferred.
  
• Proficiency in video editing software such as Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro, or equivalent.
  
• Strong photography and videography skills with an excellent understanding of composition, lighting, audio, and visual storytelling.
  
• Hands-on experience using DSLR or mirrorless cameras, gimbals, lighting equipment, microphones, and other production tools.
  
• Working knowledge of motion graphics, animation, color grading, and post-production techniques is an advantage.
  
• A creative storyteller who can transform everyday workplace moments into compelling content that reflects our culture, values, and employee experience.
  
• Solid understanding of LinkedIn and other social media platform best practices, content optimization, audience engagement, and emerging digital trends.
  
• Excellent interpersonal and communication skills with the ability to build rapport and collaborate effectively with employees, leaders, the People & Culture team, Recruiters, and cross-functional stakeholders.
  
• Strong organizational and project management skills with the ability to manage multiple priorities, meet deadlines, and thrive in a fast-paced environment.
  
• A proactive, self-driven mindset with a passion for continuous learning, creativity, and innovation.

Preferred Qualifications

• Experience supporting employer branding, talent acquisition marketing, HR communications, or corporate communications initiatives.
• Experience working closely with People & Culture and Talent Acquisition teams to create recruitment and employee engagement content.
• A strong portfolio showcasing high-quality video production, photography, social media campaigns, and storytelling projects.
• Familiarity with graphic design and content creation tools such as Adobe Photoshop, Illustrator, Canva, or Figma.
• Knowledge of social media analytics and content performance metrics to inform future content strategies.

Key Competencies

• Creative storytelling and visual communication
• Content strategy and social media awareness
• Strong videography and photography skills
• Collaboration and stakeholder management
• Excellent communication and interpersonal skills
• Attention to detail and brand consistency
• Planning, organization, and time management
• Adaptability and creative problem-solving
• Initiative, curiosity, and a growth mindset
• Ability to work independently while contributing effectively within a team

Success Measures

• Produce authentic, engaging employer branding content that accurately reflects the organization's culture, values, and employee experience.
• Increase employer brand visibility and engagement across LinkedIn and other digital channels.
• Deliver high-quality creative assets on time while maintaining brand consistency and production standards.
• Support recruitment campaigns with compelling visual content that contributes to increased candidate attraction and application quality.
• Foster employee participation and advocacy by creating content that encourages engagement and showcases real employee experiences.
• Continuously improve content performance by leveraging platform analytics, audience insights, and industry best practices.
• Build a well-organized digital content library that enables efficient reuse of employer branding assets across People & Culture and Corporate Communications initiatives.

Expected Behaviors
We're primarily non-hierarchical, allowing all our colleagues to take responsibility from day one. We are committed to achieving excellence whilst having fun and being highly curious. We are passionate about hiring fantastic individuals who thrive in an open, fast-paced and collaborative environment, are accountable to themselves, and are willing to roll their sleeves up to get stuff done.

There are certain behaviors we expect from our colleagues, and the key ones are below. Fundamentally we expect everyone at Get Licensed to Do The Right Thing. We measure performance against these behaviors as part of each team member’s monthly performance review:

• Agility: We move fast, adapt quickly, and continuously improve.
• Curiosity: We never stop learning and seeking better ways to do things.
• Excellence: We set new standards and strive to exceed expectations.
• Care: We care deeply for the work we do, for each other, and for our customers.
• Ownership: We own outcomes, not just tasks, taking initiative, embracing accountability, and seeing things through to completion. 

What we offer:
Competitive base salary with additional benefits, including private medical insurance, and paid holiday.
Unlimited opportunities for career growth and professional development
Join a dedicated and professional team where your ideas are welcomed and your commitment rewarded. 
As the face of Get Licensed, you will be required to lead by example, and live the Get Licensed values to their fullest, based around Doing the Right Thing.