Employer Brand Marketing Consultant

Employer Brand Marketing Consultant 

Talent Brand, Onboarding & TA Operations Team 

Full-Time 

Boston, MA 

The Opportunity 

As the Employer Brand Marketing Consultant, you will focus on activating MassMutual’s employer brand both internally and externally. You’re a storyteller at heart who is adept at working cross-enterprise to build partnerships and resources needed to deliver on our brand strategy. Using your strong marketing skills, you’ll articulate and activate strategies that amplify MassMutual’s reputation as an employer of choice and deliver measurable outcomes. 

You’ll own the strategy, development, and execution of content, campaigns, and brand experiences that drive awareness, engagement, and conversion—particularly across high-demand roles and inclusive talent pipelines. In close partnership with Communications, you will collaborate with Talent Acquisition (TA), Inclusion, Marketing, and our external partners in leading the creation of audience-targeted content and branded assets for events, recruiting activations, and talent pipeline campaigns. 

The Team 

You’ll join the Talent Brand, Onboarding, and TA Operations team within MassMutual’s Talent Acquisition, Inclusion, and People Analytics organization. Our team includes employer branding, recruiting (TA) operations, and onboarding experience.  We are collaborative, agile, and motivated by delivering positive stakeholder and candidate experiences—from attraction and engagement to onboarding and internal brand building. 

As the Employer Brand subject matter expert, you’ll work closely with recruiting teams to support hiring initiatives, elevate inclusive narratives, and build long-term engagement with future talent. 

Key Relationships 

• Position reports directly to the Head of Talent Brand, Onboarding, and TA Operations for daily functions and employer brand strategy, with a dotted line reporting to the Head of Media Relations to ensure message framing consistency and collaboration   

• Works closely and collaboratively with media and internal communications teams to drive unified messaging and strategic alignment across initiatives, audiences, and channels. 

• Collaborates closely with TA leaders, recruiters, sourcers, Inclusion team, Business Resource Groups, Marketing, Brand, and external agencies. 

The Impact 

Your work will shape how MassMutual is perceived in the talent marketplace and how candidates experience our brand. You will be instrumental in delivering brand-forward, inclusive, and results-driven initiatives that support our hiring goals—particularly for high-impact, hard-to-fill, and identity-based pipelines. You’ll also lead the employer brand presence across conferences and recruiting events, equipping recruiters with the tools, materials, and messaging they need to make a compelling first impression. 

Areas of Responsibility Include: 

Employer Brand Strategy & Activation  

• Refresh and implement MassMutual’s Employer Value Proposition (EVP) across internal and external touchpoints 

• Drive brand consistency and differentiation across all recruiting assets, content, and platforms 

• Partner with Corporate Social team and Media Relations team on employer brand presence across talent platforms (i.e. Built In, LinkedIn) 

• Develop, curate, and manage digital asset collections featuring imagery of people, places, and objects to support employer branding efforts 

• Conduct annual employee shoot to refresh photo galleries for digital and branding assets 

Recognition & Awards Strategy  

• Build strategy on employer of choice awards recognition and best of list participation aligned with our EVP, markets and current talent needs 

• Partner with Inclusion and People Analytics teams to develop submissions for employer recognition awards (e.g., Boston Globe’s Top Places to Work, Built-in's Best Places to Work) 

• Build a repository of brand storytelling content that highlights culture, benefits,  leadership, and purpose 

MassMutual Careers Website & Content Management  

• Owns content strategy and performance of careers.massmutual.com, including overall copy, CMS updates, SEO optimization, and campaign landing pages 

• Create career area content aligned with MassMutual messaging that informs and inspires diverse job seekers 

• Create the Programmatic Display and Programmatic Jobs Plan & Strategy – allocate ad spend to top-performing channels and amplify priority roles through targeted campaigns, building in-house capabilities while reducing external agency reliance 

• Provide support , EVP guidance and talent brand consistency to our affiliates globally 

Candidate Relationship Management (CRM)  

• Curate content to cultivate and nurture prospects and candidate relationships through personalized communication, outreach and centralized prospect/candidate data 

• Extract insights and make recommendations from the CRM Analytics Dashboard to drive data-driven decisions 

• Manage licenses, usage expectations, and KPIs 

• Host trainings, best practices, and document SLAs for use of the platform  

Vendor Management  

• Responsible for our core strategic recruitment marketing infrastructure that connects brand, content, and data to attract high-quality candidates efficiently 

• Manage our strategic partnership that supports our recruitment marketing and talent attraction ecosystem 

• Govern the centralized recruiting platform for MM career site, job distribution, advanced job description content, and performance analytics 

• Centralize our employer brand storytelling and candidate experience while ensuring consistency, compliance, and scalability across all hiring locations.   

• Curate content expansion (Hub pages) and drive next opportunities to elevate our employer brand and improve candidate engagement 

• Host QBRs and ensure SLAs and KPIs are met by the vendor 

Performance & Analytics  

• Monitor campaign performance using key metrics (e.g., click-through rates, application conversion, engagement scores) and continuously refine strategies for greater impact. 

• Use Performance Dashboard to pivot site traffic and pipeline engagement to refine strategies 

• Track ROI on events and campaign investments from multiple recruitment marketing channels 

Talent Pipelining Campaigns  

• Lead the design and delivery of paid and organic campaigns to build pipelines for key roles in various departments 

• Create targeted messaging and retargeting strategies to nurture passive and event-acquired prospects through CRM and digital media 

Hiring Events & Conference Marketing  

• Lead employer brand support for recruiting events and conferences, including internal hiring activations and external industry events  

• Partner with TA Directors and recruiters to understand the target audience and hiring objectives for each event, and develop custom content, branded collateral, messaging guides, and follow-up communications to support prospect engagement 

• Serve as the main liaison between TA, Creative, Brand, and Marketing teams to ensure all event materials—booth design, signage, digital slides, giveaways—align to our EVP and create a cohesive, inclusive candidate experience 

• Support recruiters’ post-event with branded nurture journeys, CRM integration, and storytelling assets to continue building interest and pipeline momentum 

Swag, Onboarding & Brand Gifting Strategy  

• Manage branded gifting for events, onboarding, and recruiting campaigns 

• Oversee design, ordering, and inventory of MassMutual swag for new hires, exec onboarding, and conference giveaways 

Minimum Qualifications 

• Bachelor's degree 

• 7+ years of proven experience in employer branding, in combination with communications and/or broader marketing experience 

• 3+ years' experience with CMS (content management system) tools, CRM platforms (i.e. Radancy), and analytics 

• 3+ years' experience with marketing design tools (i.e. Canva, video editor, Sprinklr) 

• 2+ years' experience with managing talent events, email campaigns, and branded experiences 

• 2+ years' experience in recruitment marketing, CRM, and digital advertising 

Ideal Qualifications 

• Deep understanding of employer branding and talent marketing 

• Passion for inclusive storytelling and purpose-driven work 

• Proven ability to collaborate across teams and influence without authority 

• Strong writing and storytelling capabilities across formats 

• Agile, proactive, and comfortable managing multiple priorities 

• Experience creating content for diverse, multi-channel audiences 

What to Expect as Part of MassMutual and the Team 

• Regular meetings with the Talent Brand, Onboarding, TA Operations and Communications teams 

• Focused one-on-one meetings with your manager 

• Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQIA+, veteran and disability-focused Business Resource Groups 

• Access to learning content on Degreed and other informational platforms 

• Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits 

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