Employer Brand Manager

Employer Brand Manager

Permanent

£63,000 - £70,000 + Pension + PMI + ShareSave + Bonus + 6.6 weeks holiday

Store Support Office, Southampton, Hybrid Working

Define, develop and embed B&Q’s employer brand across all internal and external channels to position B&Q as an employer of choice. The Employer Brand Manager is responsible for authentically representing the culture of B&Q, ensuring our employer brand and candidate experience reflect our purpose and behaviours, and supporting the attraction and retention of diverse talent aligned to our business strategy.

Employer Brand & EVP

• Own the end-to-end employer brand strategy, from insight and concept through to execution and optimisation.
• Translate B&Q’s purpose, behaviours and culture into a clear, compelling and differentiated employer brand.
• Define, develop and evolve B&Q’s Employee Value Proposition (EVP) in collaboration with internal and external stakeholders
• Embed the employer brand internally and externally through consistent, engaging and authentic storytelling

Attraction & Campaign Delivery

• Create and deliver employer brand and attraction campaigns across digital, social and offline channels
• Develop and implement an employer brand social media strategy to grow reach and engagement
• Own the employer brand content calendar, sourcing and creating compelling content (video, imagery, blogs, colleague stories)

Candidate Experience & Advocacy

• Act as an advocate for candidate experience, ensuring it reflects our employer brand promise
• Educate and influence stakeholders on the impact of candidate experience on brand perception
• Build colleague advocacy and alumni engagement to strengthen employer brand credibility

Insight, Data & Performance

• Review and monitor employer brand and attraction data to determine channel effectiveness
• Use insight, feedback and market intelligence to continuously improve attraction strategies
• Track and report on employer brand performance and campaign outcomes

Essential

• Proven experience in Employer Brand, Recruitment Marketing, Attraction or Talent Acquisition
• Strong storytelling and content creation skills across digital and social platforms
• Experience influencing and partnering with multiple stakeholders
• Data-led mindset with experience using insight to inform decisions
• Strong understanding of candidate experience and inclusive attraction principles
• Knowledge of employer brand platforms such as LinkedIn, Glassdoor and careers sites

Desirable

• Experience within a large, consumer-facing or multi-site organisation
• Early careers or volume recruitment attraction experience
• Agency management or campaign delivery experience

As part of a great team, you’ll be valued for who you are. We’re committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.

We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more! 

So we can support you during the application or interview process, please contact ssorecruitment@b-and-q.co.uk for any recruitment adjustments.