Employer Brand and Marketing - Senior Associate
PricewaterhouseCoopersIndustry/Sector
Not ApplicableSpecialism
IFS - OperationsManagement Level
Senior AssociateJob Description & Summary
At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets.In marketing and sales operations at PwC, you will be responsible for enabling the smooth functioning of a company's marketing and sales processes and maximising efficiency. You will analyse relevant data, develop and implement strategies, and provide support to the marketing and/or sales teams. You will also collaborate with other teams to streamline operations, optimise marketing and sales tools and technology, and improve overall performance.
Focused on relationships, you are building meaningful client connections, and learning how to manage and inspire others. Navigating increasingly complex situations, you are growing your personal brand, deepening technical expertise and awareness of your strengths. You are expected to anticipate the needs of your teams and clients, and to deliver quality. Embracing increased ambiguity, you are comfortable when the path forward isn’t clear, you ask questions, and you use these moments as opportunities to grow.
Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:
- Respond effectively to the diverse perspectives, needs, and feelings of others.
- Use a broad range of tools, methodologies and techniques to generate new ideas and solve problems.
- Use critical thinking to break down complex concepts.
- Understand the broader objectives of your project or role and how your work fits into the overall strategy.
- Develop a deeper understanding of the business context and how it is changing.
- Use reflection to develop self awareness, enhance strengths and address development areas.
- Interpret data to inform insights and recommendations.
- Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements.
Position Overview
As a Senior Associate for Employer Brand and Marketing in this global role, you will be responsible for collaborating with Territory Points of Contact (POCs) to execute the US strategy and Global campaign for campus recruitment and lateral hiring. Your primary focus will be on crafting compelling marketing and brand communications to attract top talent to our organization.
Roles & Responsibilities
Support creative brand and collateral development.
Careers site build and support.
Support content development and creation; liaise with global team to support uptake and execution in the territories, as needed.
Campaign strategy support as needed.
Support EBM team (any message development, brand work, campaign execution as needed for core EBM work which supports the AC.)
Deep technical experience including with CRM and ATS systems (Workday).
Provide critical local market insight on candidate's preferences and behaviors to determine appropriate recruitment marketing strategies across AC territories.
Create metrics and reporting decks.
Help develop collateral and support management Library of resources.
Develop and execute TA training materials and documentation, when .
Budget reconciliation, invoice payments.
Skills for this role
Strategic thinking: Ability to develop & implement strategic marketing plans aligned with Employer marketing plans.
Relationship skills: Build and maintain positive and productive relationships with various partners and collaborators, such as hiring managers, recruiters, employee advocates, external agencies, and US stakeholders.
Project Management skills: Need to manage and execute multiple projects and tasks, such as employer branding audits, surveys, events, campaigns, and reports. This requires project and time management skills and the ability to work independently and in teams.
Communication skills: Strong verbal and written communication skills to create & edit content on brand campaigns.
Strategic Research and Analytical skills: Research skills are crucial in understanding the target audience, staying updated on trends, and making data-driven decisions. Analytical skills are needed to interpret data and measure the effectiveness of marketing campaigns.
Proficient in: CRM software (manage client relations & track interactions), CMS, Analytical tools (to track website traffic, user behavior & campaign performance), Canva (edit print & digital templates), Email marketing platforms, Survey & Feedback tool, Advertising platforms (Google ads, LinkedIn ads), Microsoft xl & PPT.
Travel Requirements
Not SpecifiedJob Posting End Date