Director, Employer Brand

What is the opportunity?

We’re looking for a bold, strategic, and creative Director of Employer Brand Marketing to lead the charge in shaping and amplifying our reputation as an employer of choice, globally. This role is perfect for a dynamic marketer who thrives at the intersection of brand strategy, full-funnel campaign execution, and cross-functional collaboration.

As the leader of our Employer Brand Marketing team, you will develop and execute a global brand strategy that attracts top talent, engages internal audiences, and supports key business goals. You’ll bring deep experience in recruitment marketing, strong leadership capabilities, and the ability to inspire creative solutions that make measurable impact.

In today’s competitive talent landscape, how we show up as an employer has never mattered more. As Director, Employer Brand, you’ll play a pivotal role in shaping the stories and strategies that attract the best and brightest talent to our organization. You’ll help define our employer value proposition, bring it to life across channels, and drive measurable impact through targeted recruitment marketing efforts. If you’re passionate about building a brand that resonates, and delivers on business goals, this is your opportunity to lead with purpose and drive meaningful impact at scale.

What will you do?

• Lead the development and execution of a compelling employer brand strategy aligned with business objectives and talent needs.
• Design and implement full-funnel marketing campaigns that drive awareness, engagement, and conversion, from passive candidate interest to application.
• Own project management and campaign operations, ensuring timelines, deliverables, and KPIs are met with excellence and efficiency.
• Foster strong cross-functional partnerships with stakeholders across Talent Acquisition, HR, Brand and Business Marketing, Communications, and Business Leadership.
• Ability to connect the dots, and see what others don’t to drive the most value for everything you do
• Champion creative solutioning, overseeing employer brand storytelling, content strategy, channel strategy, and campaign innovation across paid, owned, and earned channels.
• Provide exceptional budget oversight, ensuring strategic allocation of spend and demonstrating clear ROI on programs and initiatives.
• Develop and grow a high-performing team, offering clear direction, mentorship, and performance development opportunities.
• Serve as a trusted advisor to internal partners, using data and insights to drive decision-making and continuously optimize strategy.

What you need to succeed?

• 8-10+ years of experience in marketing, brand strategy, or communications,
• Employer Brand & Recruitment Marketing experience is an asset
• Proven ability to build and execute brand strategies that achieve measurable business results.
• Expertise in full-funnel marketing, from awareness through to conversion and retention.
• Strong project management skills with the ability to juggle multiple priorities, timelines, and stakeholders.
• A creative problem-solver with a track record of building standout brand campaigns and storytelling frameworks.
• Exceptional relationship-building and stakeholder management skills across a complex matrixed organization.
• Demonstrated leadership experience, with the ability to develop, motivate, and scale a high-performing team.
• Experience managing budgets and vendor relationships efficiently and strategically.
• A data-driven mindset, comfortable using metrics to inform decisions and optimize programs.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team

Job Skills

Brand Management, Brand Marketing, Brand Strategy, Business, Business Oriented, Campaign Development, Cross-Channel Marketing, Customer Behavior, Industry Knowledge, Key Performance Indicators (KPI), Long Term Planning, Marketing, Marketing Activities, Marketing Campaigns, Relationship Building, Taking Initiative

Additional Job Details

BAY WELLINGTON TOWER, 181 BAY ST:TORONTOTORONTOCanada37.5Full timeHUMAN RESOURCES & BMCCRegularSalaried2025-07-022025-07-16

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.