Digital Experience Manager

IPD Group is a dynamic ASX listed, Australian owned business. We provide design, development and distribution of electrical products and technologies. Electrical hardware distribution with product assembly and workshop for customised solutions. Electrical vehicle charging hardware and infrastructure solutions, providing complete electrical engineering and service provider in high and low voltage projects. Having operated for 65 years we are trusted partner to our customers. 

Due to significant growth, IPD is seeking an experienced and dynamic Digital Experience Manager to drive our digital evolution across all businesses and channels. This is a newly created position, offering the opportunity to shape our digital roadmap, enhance customer engagement, and influence the leadership team with innovative ideas and solutions.

Reporting directly to the General Manager – Marketing & Communication, this full-time position is open to our offices in Wetherill Park, NSW and Brisbane Airport, QLD.

About the role:

As the Digital Experience Manager, you will oversee and optimise IPD Group’s online presence including websites, mobile apps, social media, and intranets to deliver seamless, engaging, and user-centric experiences. Leveraging data-driven insights to align digital initiatives with brand and business objectives, while driving innovation, performance optimization, and continuous improvement across all digital touchpoints.

• Developing and executing a comprehensive digital and UX strategy that supports business goals, balancing mid-to-long-term roadmaps with immediate enhancements.
• Mapping end-to-end user journeys, identifying experience gaps and pain points, and leading usability testing, wireframing, and prototyping to deliver intuitive, user-first interfaces.
• Monitoring, analysing, and interpreting platform performance metrics such as load times, conversion rates, and user engagement to inform ongoing optimisation.
• Collaborating closely with creative and content teams to ensure a consistent brand voice, design language, and user experience across all digital channels.
• Defining project scope, managing timelines, and coordinating cross-functional teams to deliver new features, upgrades, and continuous improvements.
• Partnering with IT to implement, manage, and optimise CMS, CRM, and analytics platforms, ensuring seamless and scalable digital interactions.
• Building strong relationships with internal stakeholders and external partners, working closely with Marketing Operations, Sales, Customer Service, and IT to maintain a unified digital vision.
• Managing digital project budgets, ensuring initiatives are delivered efficiently and within financial parameters.
• Leading, mentoring, and supporting a remote team of two web developers and one project manager, fostering collaboration, capability development, and a high-performance culture.
   

About you:

• Bachelor’s degree in marketing, business, or digital technology; MBA or master’s in a design-related field is a plus.
• Proven track record in digital product management, project management, or marketing within an industrial B2B environment.
• Strong knowledge of web/mobile technologies (HTML, CSS, JavaScript), CMS platforms (WordPress, Commerce Vision, Adobe Experience Manager), and marketing automation tools.
• Proficiency in analytics tools (Google Analytics), A/B testing, and user research to inform decisions.
• Expertise in SEO and PPC strategies to boost visibility and manage paid campaigns.
• Skilled in wireframing, prototyping, and creating intuitive user journeys.
• Familiarity with Agile, Waterfall, and hybrid methodologies.
• Exceptional communication and stakeholder management abilities.
• Strong leadership skills and working experience leading a team remotely.

About us:

IPD Group is a dynamic ASX listed, Australian owned business. We provide design, development and distribution of electrical products and technologies. Electrical hardware distribution with product assembly and workshop for customised solutions. Electrical vehicle charging hardware and infrastructure solutions, providing complete electrical engineering and service provider in high and low voltage projects. Having operated for 65 years we are trusted partner to our customers.
Be an integral part of our team when you take up this exciting opportunity.
If this sounds like you, please send us your resume with a cover letter telling us why this is the role for you. We will be reviewing applications as we receive, so if you have the skills and experience, we are seeking, submit your application now.

You must have the right to work in Australia.

IPD is proud to have a diverse and inclusive workplace, with a team of over 600 people representing more than 30 different cultural backgrounds. We are committed to fostering a culture that values diversity, equity, and human rights, ensuring that every individual feels respected, supported, and empowered to contribute. We welcome people from all cultures, backgrounds, genders, ages, ethnicities, abilities, sexual orientations, and religious beliefs.

When you apply, please tell us what pronouns you use.

Aboriginal and Torres Strait Islander people are encouraged to apply.

Only applicants suitable for the position will be contacted.

We kindly ask agencies not to submit any resumes without our consent.