Responsible for Digital Engagement revolving around Customer Lifecycle Journey from onboarding to retention through data analytics, insights and segmentation to achieve business objectives.
Identify relevant customer set for each product and drive product sales
Improve digital business penetration across broking segments particularly for FNO clients
Responsible for defining online user journeys and customer experience on all digital platforms
Focused strategy in increasing margins and transactions from new customers through intuitive and personalized marketing across various channels
Execute engagement plan across digital mediums to create awareness and ensure maximum visibility on the platforms
Specialize in managing omni-channel, real time, personalized marketing automation across customer lifecycles and driving business KPI's.