Cordial Experience - Principal Sales Engineer
San Diego Human Resources Consulting
Full-time
Remote
Company Culture & Engagement
At Cordial, we believe marketing should feel more human—for consumers, for brands, and for the people who build the technology behind it. Since 2014, we’ve been committed to helping companies communicate with empathy, transparency, and authenticity.
Cordial is looking for a seasoned Principal Sales Engineer to partner with our SVP of Sales and help shape the future of sales at Cordial. In this role, you’ll be the trusted IC advisor who brings our platform to life for prospects—scoping requirements, running tailored demos, problem-solving in real time, and guiding clients toward solutions that truly empower their brands.
If you share our passion for purposeful communication and want to make waves in an industry ready for change—we’d love to meet you.
What You'll Do:
- Lead the technical side of the sales process—owning discovery, demos, solutions scoping, and all technical conversations.
- Be the “Product Hero” who showcases the flexibility and power of Cordial’s platform in a way that resonates with each prospect’s unique needs.
- Provide hands-on technical enablement for the sales team and act as the resident product expert.
- Offer insight and perspective to Product and leadership on feature requests, competitive intel, and market trends.
- Help shape our pre-sales playbook—capturing best practices, refining processes, and onboarding new team members as we grow.
- Drive excellence in RFP support, including contributing to and optimizing our new Loopio RFP platform.
- Bring a critical, strategic lens to deals across the pipeline—spotting opportunities, risks, and creative solutions.
About You
- Experienced: You have 8+ years as a Senior Sales Engineer, Solutions Architect, or similar role in SaaS, plus a bachelor's degree.
- A demo innovator: You refuse to rely on stale, templated demos—you tailor every conversation to real needs.
- A gifted communicator: You explain complex technical concepts with clarity, confidence, and connection.
- Technically strong: RESTful APIs, JavaScript, JSON, HTML, CSS—and bonus points for PHP (Smarty).
- A persuasive presenter: You craft compelling demonstrations, slide decks, and value-driven stories.
- Organized & meticulous: Your notes, documentation, and knowledge-sharing are second to none.
- A self-starter: You’re proactive, curious, and resourceful. When you don’t know something, you learn it.
- A team player: You build relationships easily across teams and with prospects at all levels.
- High integrity: You handle sensitive information with professionalism and respect.
- Agile & adaptable: You prioritize effortlessly in fast-paced environments.
- Empathetic & engaging: You read the room, meet people where they are, and foster genuine rapport.
- Cordial at heart: You embody our values in your communication, work style, and interactions.
$170,000 - $180,000 a year
The compensation range may be adjusted based on experience and location. In combination with base salary, Cordial's compensation package includes equity and bonus (and commission for sales roles), a robust benefit plan (medical/dental/vision/life), 401k match, flexible time off. Additionally, we offer perks such as childcare and continued education yearly reimbursements. We pride ourselves in maintaining a healthy work/life balance, a strong dedication to DE&I efforts, and an overall respectful and open culture!
Why You’ll Love Working Here
You’ll join a team that communicates with honesty, collaborates with heart, and isn’t afraid to innovate. You’ll be part of a culture that values craft, creativity, and personal growth—and one that believes marketing can, and should, feel more human.
Cordial is proud to be an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, ancestry, national origin, religion, disability status, sex (including pregnancy), age, gender, gender identity or expression, sexual orientation, marital status, veteran status, or any other characteristic protected by law.
Cordial is committed to working with and providing access and reasonable accommodation to applicants with mental and/or physical disabilities. If you require an accommodation, please reach out to your recruiter once you've begun the interview process. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.